First in a year-long series on social technology actions that association leaders must implement now in order to thrive later By Scott Klososky A foundation of your association's success is its ability to cultivate a flourishing membership. Your members are consumers. They spend a good chunk of their lives being bombarded with products and services that promise—justly or not—to make their existence more efficient, pleasant or fruitful. They are conditioned to be skeptical. Your members demand to be understood and have their needs met. Therefore, your connection with members is compared not only with other associations, but more broadly, held against each particular… Read More